CPM, Inc.

Compass Partnership Marketing, Inc. is an entertainment and consumer products marketing services company. Operating with ethics and integrity is a non-negotiable. Our idea of fun is helping our clients navigate Walmart and other retailers, exceeding expectations.

WHAT GUIDES CPM, INC.?

Integrity and Ethics

-An unshakable commitment to doing business with integrity and ethics as a foundation is a non-negotiable.

Fun
-If you can’t come to work and enjoy the job and the people you’re doing it with, find a new job.

Compete and Win
-Our idea of fun is: wade in to a fair fight and win, for our clients and their customers.



Wednesday, February 12, 2014

What's Important About Youth Baseball

Another season of youth baseball is gearing up across the land.  There is a lot to like about this most basic of American pastimes.  Several years of coaching youth sports and serving on the Little League board of directors have made the following concepts emerge with increasing clarity.

First, there is a very short list of matters of less lasting importance than the final score of a little league baseball game. 

I’m not in the “don’t keep score” camp, but think about it.  The group of little kids in the blue shirts beats the group of little kids in the red shirts 8-2.  Are the parents of the kids in red going to be denied Friday’s paycheck?  Is anyone’s physical or emotional health going to be impaired because of the score?  Is the sun still going to rise in the morning?  Probably.

However, there are some matters of lasting importance related to the contest:

Was good character shown and built by and in every player, coach, official and parent?  How each individual reacts to the events and outcome of the game reflects maturity and perspective as individuals and as a community.

Did every participant (player, coach, official) put forth their very best effort, mentally and physically? If so, important traits for success and values of lasting importance are being developed and demonstrated.

Did everybody have fun?  This is a key outcome of the game that contributes to the overall well-being of each participant and to the health of the community.

Secondly, something “bad” is going to happen at some point in today’s game.  Billy may bothc a routine grounder, Sally may give up a home run, Tommy may strike out.  Worse, the team the team will suffer because of an individual’s failure in a given situation.

Worse still, something unfair is probably going to happen.  Count on it:  the umpire WILL make a bad call (bad call is defined as one you don’t agree with or goes against your kid or team).  That “bad call” may even cost your team the game!

Something “bad” is going to happen in the game.  Will we respond with grace, understanding, and character?  We should demand it, of ourselves and our kids.

We have all seen bad behavior at recreational ball parks, and it should be squashed, individually and institutionally.  The vast majority of players, coaches, officials and parents reflect positive values and have a good sense of competitive balance.  That’s appropriate, because five minutes after the end of the game, most kids could care less about (and maybe don’t remember) the final score.

Rules and regulations help, but controlling non-productive behavior in youth baseball (and youth sports generally) is up to each individual.  Good sportsmanship, starting with fundamental respect of self, officials, coaches, and opponents, should be demanded absolutely as the minimum standard of acceptable behavior.

Let’s all remember that when it comes to the final score of a youth baseball game, the “stakes” are low.  And that there are very few matters of less lasting importance than the final score of a little league baseball game.