CPM, Inc.

Compass Partnership Marketing, Inc. is an entertainment and consumer products marketing services company. Operating with ethics and integrity is a non-negotiable. Our idea of fun is helping our clients navigate Walmart and other retailers, exceeding expectations.

WHAT GUIDES CPM, INC.?

Integrity and Ethics

-An unshakable commitment to doing business with integrity and ethics as a foundation is a non-negotiable.

Fun
-If you can’t come to work and enjoy the job and the people you’re doing it with, find a new job.

Compete and Win
-Our idea of fun is: wade in to a fair fight and win, for our clients and their customers.



Wednesday, September 8, 2010

More Sauce

Originally published in the Naples Daily News, 12/25/2009:

I was confronted with one of the most profound business lessons this afternoon. It was at mall diner in St. Louis. My instructor was the waitress, Ashley D. In fact, the lesson she revealed to me, albeit unwittingly, can be applied to almost any problem in business or personal interactions!

Along with Auntie Ann’s Pretzels, Orange Julius, and Sabarro, nothing says “mall food” like a gyro. Wherever you are, if you are eating gyros, it is very likely you are in a mall. Even on a visit to Greece, when I did have gyros, I THOUGHT of being in a mall.

So, at The Diner of Mid Rivers Mall, with high hopes, I sat down on a counter stool and ordered a gyro. With fast and friendly service, my order was placed in front of me. I took a bite of the meat (what is that mystery meat in mall gyros anyway?), and my teeth slammed together as though I were trying to chew chocolate pudding, reminiscent of my first and last experience with kidney pie. The meat was cool, wet, and worst of all, mushy.

When Ashley came by, I very politely told her that the food didn’t appeal to me, that the meat in the gyro was mushy. Her cheery reply: “Can I get you more sauce?” Well, I smiled and told her this was a problem that couldn’t be solved by more sauce, and I requested tomato soup and crackers.

As I sat at the counter reflecting on this common exchange, I had to laugh. It was one of the funniest illustrations of a common predicament ever. It was truly reflective of how we approach problem solving in business, personal issues (marriage, relationships, parenting), even, maybe especially, in government.

Sales slipping? Offer your customer a quantity discount. Shipping problems? Offer the customer longer terms. New product not selling? Drop the price. Sell it to more customers. Competition taking your business? Replace your salesman. These solutions, on some level, represent “more sauce”.

How about at home? Kids missing curfew? Make it 11 p.m., instead of 1 a.m. Spouse distant, not communicating? Show him with the cold shoulder treatment. Kids a little despondent? How about a new video game! Relationship problems? Find a new partner. These solutions amount to “more sauce.”

There are applications in the complex world of governance as well. Our current system is so tainted with favors, entitlement, corruption, and other claims to privilege, that whatever the side of the political system you claim as home, it is sure that your leaders claim that the solution to our culture’s problems is more of their particular brand of sauce.

Mired in a seemingly unwinnable conflict in a hostile environment around the other side of the world? Send in 30,000 US troops. Running record budget deficits? Tax cuts without accompanying spending cuts. Constituents demanding more services while screaming for lower taxes? Promise big, worry about delivering later. Power slipping away from your side? Label and vilify those who offer different ideas. You guessed it…more sauce.

No solutions offered to these brief examples, simply these thought-provoking questions. When confronted with a problem, does the instinctive reaction reflect thoughtful, creative, long-term problem solving process? Is the solution founded on solid principles and values and does it identify and address the real problem? Or does it amount to more sauce?

Are we going to continue to make choices, continue pratices, and elect leaders that only offer more sauce?

The soup was delicious.

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